MELVILLE, NY – Bouchard Transportation Co., Inc., the nation’s largest independently-owned ocean-going petroleum barge company, introduced today a new corporate logo, shown above, and announced current plans to launch an updated website at www.bouchardtransport.com, before the end of the year. Both the new logo and updated website are designed by WEBDESIGN of New York, a creative agency with an emphasis on web design and technology solutions, based in New York, NY.
The new corporate logo and website are simply a more refined representation of the Bouchard brand. “As our fleet and business continues to expand, it is important for us to have a distinguished corporate identity, and website that is user-friendly, and an informative destination for our valued customers, employees, and potential new business partners”, said Director of Communications, Danielle M. Bouchard.
The new logo maintains the distinguished red and white corporate colors which are paired with a classic rope detail. Most importantly, it includes the Company’s initials and date of incorporation to showcase Bouchard’s notable industry experience and longevity. The new logo is currently being slowly rolled out along all media and marketing platforms, and will be featured on the new website.
While still showcasing Bouchard’s rich history and founding identity, the re-designed website will feature a contemporary new look, and user-friendly navigation. Most importantly, it will include the latest information in regards to Bouchard’s fleet, services, commitment to safety, recent news, and employment opportunities. The official launch is currently planned before the end of 2016.
About Bouchard Transportation Co., Inc.
Bouchard Transportation’s history dates back to its incorporation in 1918 by founder, Capt. Fred Bouchard, the youngest tugboat captain in the Port of New York. Bouchard is a family owned business and the nation’s largest independently-owned ocean-going petroleum barge company. The company’s areas of operation span all four coasts of the United States: East, Gulf, West and Great Lakes. The fleet consists of 25 barges ranging from 25,000 to 252,000 barrels and 26 tugs ranging from 3,000 to 10,000 horsepower.
Danielle Bouchard – Director of Communications